Powered by people, driven by community.

With a focus on exceptional customer service and team development, we are proud to be leaders in our industry and change-makers in our communities.

Headquartered in Fenton, Michigan, Serra Automotive ranks among the top ten privately-held retail automotive groups in the nation.

In 1973, founder Albert M. Serra began with a single Chevy store and a simple “customer first” philosophy. Within five years, Al Serra Chevrolet achieved Top Five dealership status in the United States and, in the process, fine-tuned a solid formula for growth, customer service, and team development.